Digital Marketing Specialist

Lahore , Pakistan

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Posted Oct 14, 2025 Report Job

PKR. 10,000 - 10,000/Month

The Digital Marketing Specialist at Digital Marketing Specialist plays a crucial role in developing and executing online marketing strategies to enhance brand awareness and drive customer engagement. This position requires a skilled professional with at least four years of experience in social media marketing and marketing automation. The specialist manages a team of 10 persons, overseeing their activities to ensure effective campaign implementation and consistent achievement of marketing goals. This role demands a proactive approach to identifying new marketing opportunities and optimizing digital channels to maximize return on investment. The specialist collaborates closely with cross-functional teams to align marketing initiatives with overall business objectives. They are responsible for monitoring and analyzing digital marketing performances, adjusting strategies based on data-driven insights. Strong leadership and communication skills are essential to inspire and guide the team while maintaining efficient workflows. This role offers the opportunity to work in a dynamic environment where creativity and innovation are highly valued to achieve market growth and customer retention.
Responsibilities

Develop, implement, and manage comprehensive digital marketing campaigns across various platforms to promote brand awareness and increase customer engagement.
Lead and supervise a team of 10 marketing professionals, providing guidance, support, and performance evaluation to achieve targeted goals.
Utilize social media marketing strategies to create compelling content and manage online communities on platforms such as Facebook, Twitter, Instagram, and LinkedIn.
Deploy and optimize marketing automation tools to streamline campaign execution, lead nurturing, and customer segmentation.
Analyze marketing data and campaign performance metrics to generate actionable insights and improve future marketing initiatives.
Manage digital advertising budgets, ensuring cost-effective allocation of resources and maximum return on investment.
Collaborate with sales, product, and creative teams to design cohesive marketing strategies that align with overall business objectives.
Stay updated with emerging digital marketing trends, tools, and best practices to maintain a competitive edge in the market.
Monitor online reputation and customer feedback, responding appropriately to enhance brand perception.
Conduct regular training and development sessions to enhance team skills and promote a culture of continuous learning and innovation.